• Saves time—no need to re-run gels and blots • Saves costly sample—re-probe the membrane using the same target sample • Effective—formulation is more efficient at stripping antibodies than homemade buffers • Gentle—does not damage the target antigen during stripping allowing efficient reprobing • Odor-free—no mercaptans means no acrid odors • Economical—less expensive than other commercial stripping buffers